IVF
AI-Powered.
Expert Care.
Affordable.
Avenues FAIR IVF is the UK’s first and only AI-powered, fixed-price IVF package
£2949 all-in, with ICSI & medications included.
No hidden fees.
No compromise on care.
Fair
Why Avenues FAIR IVF?
£2949
Fixed-price IVF with ICSI & medication included.
No surprises
Affordable IVF Treatment in London with Avenues FairIVF
The UK fertility system is broken—high IVF costs, financial barriers, and postcode lotteries deny too many the chance to start a family on their terms #ThisIsNotFairIVF.
Avenues FAIR IVF is transforming IVF access with affordable, transparent IVF treatment in the UK, powered by expert-led care and industry-defining AI technology. As the first IVF clinic to harness AI-driven efficiencies to make IVF more accessible, Avenues uses artificial intelligence to optimise every step of your fertility journey. From diagnostics to reveal your fertility potential to personalised plans for ovarian, sperm, egg, embryo, and uterine health, our AI technology streamline protocols, enhance success rates, and reduce inefficiencies.
This allows us to lower costs while delivering high-quality IVF,
ensuring top-tier fertility care is available to everyone, regardless of budget or location.
Precision IVF Care Tailored to You
Avenues FairIVF is designed to break down those barriers to care and make IVF fairer and more accessible for all.
Join the movement to make IVF accessible to all #AvenuesFairIVF
Avenues with AI at the core
Our AI optimises every step of the IVF journey – Our advanced AI optimizes diagnostics, personalises protocols, and assesses ovarian function, sperm, eggs, embryos, and uterine health—delivering tailored IVF decisions. By leveraging AI, we streamline processes, cut costs, and boost success rates, offering affordable, cutting-edge fertility care designed just for you. Discover how our AI-optimised approach makes IVF Fair and accessible—start your FairIVF journey today!
True Transparency in IVF Pricing
Experience true transparency with our all-inclusive IVF package—one flat fee covers everything you need: fertility medications, time-lapse imaging, blastocyst culture, ultrasound scans, blood tests, ICSI (intracytoplasmic sperm injection), and your fresh embryo transfer. Even your consultation may be included (terms and conditions apply).
Unlike what you may experience at other clinics, we eliminate last-minute add-on costs, hidden fees, or unexpected charges.
Our affordable, upfront pricing ensures you can focus on your fertility journey with confidence, knowing exactly what is included. Start planning your path to parenthood with clear, no-surprise IVF costs today!
Exceptional success rates
Avenues data reveals outstanding embryology and live birth rates, showcasing our proven success in IVF treatments. Our cutting-edge technology and expert team deliver exceptional clinical care and embryo development, leading to exceptional chances of a successful pregnancy. Unlike traditional clinics, our results-driven approach—backed by transparent data—sets us apart, offering you confidence in your fertility journey. Explore how our top-tier IVF success rates and advanced embryology can help you achieve your dream of parenthood today!
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62%
Live Birth per patient (n=34)
(The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used.)
80%
Fertilisation Rate (n=1821)
(Vienna consensus defines exceptional fertilisation rate as 70%)
68%
Blastulation Rate (n=1610)
(Vienna consensus defines exceptional blastulation rate as 40%)
As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA. Inclusion criteria (Elective SET untested embryos, across all ages (average age 37), January 2024-February 2025). Exclusion criteria (>3 failed previous transfers, OVOM & Lisa Stradiotto patients, Poor quality embryos [Day 7, C grade, unexpanded blastocysts or cleavage transfers])
Difference
The Avenues FAIR IVF difference
How we compare to other “affordable IVF providers in the UK”
| FAIR IVF | ABC IVF | Kind IVF | |
|---|---|---|---|
| HFEA Licensed Clinic | Avenues | Create | London Women’s Clinic |
| Known For: | Innovative, Technology Driven Care | Mild Stimulation | Modern Families |
| Price (IVF+ICSI) | £2949 | £4025 | £4000 |
| Time-Lapse Incubation |
Included |
Charged Extra |
Included |
| Live Access To Embryo Development From Your Phone |
Included |
Not Offered |
Not Offered |
| Transparent AI Embryo Assessment |
Included |
Not Offered |
Not Offered |
| AI Sperm Assessment At Sperm Preparation |
Included |
Not Offered |
Not Offered |
| Phone App |
Included |
Not Offered |
Included |
| Medications & Scans |
Included |
Included |
Included |
| Same Day Semen Analysis, AMH Blood Test Result, Scan And Consultation |
Included |
Multiple Visits |
Multiple Visits |
Offered
What’s Included in Your IVF Journey?
Treatment Essentials
- Consultant-Led Care
- Stimulation and Trigger Medications
- Nurse Consultation
- Monitoring Scans & Bloods
- Egg Collection & Sedation
- Counselling (1 Session, Elective)
- Anaesthetic Review if BMI Higher Than 30
- HFEA Fee
Embryology
- ICSI Included!
- Blastocyst Culture
- Time-Lapse Incubation (Embryoscope)
- AI Assessment Of Sperm Live During ICSI
- AI Assessment Of Embryos
Transfer & Support
- Fresh Embryo Transfer
- Luteal Support up to Pregnancy Scan Date
- Pregnancy Test & Scan
- Follow-Up Consultation
Who Qualifies?
Who Qualifies for Avenues FAIR IVF?
The Avenues FAIR IVF package empowers eligible couples to realize their dream of parenthood. To qualify, couples must meet specific criteria and complete our Female x Male Assessment Package (£650). For full details, please see our Terms and Conditions. These assessments are conveniently carried out in a single appointment. Plus, if you proceed with the FAIR IVF package and pay treatment fees on the same day as your initial consultation, a £300 credit will be applied toward your FAIR IVF package cost.
Alternatively, couples with a recent AMH test result (within 6 months) and a current semen analysis can opt for just the initial consultation (£300) to discuss FAIR IVF eligibility.
Unsure if you qualify? Avenues is committed to inclusivity, actively developing tailored fertility packages for diverse patient groups. Everyone deserves a fair shot at building a family. Contact Avenues today to explore your options and begin your journey.
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Who Qualifies for Avenues FairIVF?
- Female partner aged <35 years
- No Previous IVF Cycles
- AMH >10
- No Severe Uterine Abnormalities
- BMI <35
- Less Than Two Previous Consecutive Miscarriages
- Male Partner To Have A Sperm Count >1 Million/mL
Join us
Join The Movement
Book now
Book Your Assessment And Consultation Now
Terms And Condition’s Apply: Find Out More
Book Your Avenues FAIR IVF Assessment
£650
Discover if Avenues FAIR IVF is right for you and your partner with a comprehensive fertility consultation led by our expert consultants. During your appointment, we will conduct an AMH blood test and semen analysis, followed by a detailed scan and personalized medical consultation to assess your eligibility and guide your next steps. For full details, please see our Terms and Conditions. These assessments are conveniently carried out in a single appointment. Plus, if you proceed with the FAIR IVF package and pay treatment fees on the same day as your initial consultation, a £300 credit will be applied toward your FAIR IVF package cost.
Start your journey to parenthood today.
