The UK’s First AI-Powered, All-Inclusive, No Hidden Cost Reciprocal IVF Package with a vial of Donor Sperm.
Cycle Cost
For BMI >35
Birth Rate Per Collection
Affordable IVF Treatment in London with Avenues
Avenues FAIR IVF makes high-quality IVF more accessible with one affordable, all-inclusive package.
Powered by expert-led care and AI technology, we optimise every step—from diagnostics to embryo transfer—streamlining treatment, improving success rates, and lowering costs. Because great fertility care shouldn’t depend on your postcode or paycheck.
Clinical Care for Both Partners
AI-Powered Embryology
Donor & Support
Women aged 35–37 can access any Fair IVF package by adding £1,649 to their chosen package
AMH test must be done within last 6 months. AFC number may also be used, depending on consultant’s recommendation.
BMI-inclusive Packages available for each of our Fair package types. See Fair IVF+ page for details.
Must be confirmed by ultrasound scan at Avenues. Abnormalities may include, but not limited to:
Chemical pregnancies are not considered miscarriage in the context of Fair criteria.
Final qualification for any FAIR IVF package is at the discretion of the treating consultant, based on fertility potential and overall medical history – if it’s not the right fit, we have other personalised packages designed just for you. For full details, please see our Fair IVF Terms and Conditions.
Avenues has no age, BMI or AMH restrictions on all standard Fertility & IVF treatment packages. Visit our Inclusive Family page to learn about our other packages.
FAIR IVF 2 Mums recognises that your family takes two. Both partners receive clinical care, coordination, and support throughout the entire journey.
FAIR IVF success is measured per patient, not per cycle. One population. One journey. One clear treatment pathway.
Per Cycle Cost
Birth Rate per Collection
Cycle to Baby
Cost to Baby
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.
1The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
Based on January 2025-December 2025 of patients meeting Fair IVF criteria.
Book your consultation today. Clear pricing. Consultant-led care. AI-powered results.
When comparing IVF prices in London, most clinics list only partial costs leaving out medications, ICSI, or key lab services.
With Fair IVF, what you see is what you pay!
At Avenues we include Donor Sperm. We have added this cost to the
At Avenues we include ICSI as a standard of care.
At Avenues we include Donor Sperm. Other clinics charge extra
At Avenues, required counselling is included in our donor packages while they are an extra cost at other clinics.
At Avenues, we offer Donor conceived community support via Paths to Parenthood.
Time-lapse comes at an extra cost in some centres. At Avenues, it helps to facilitate our AI Powered Egg and Embryo tools.
Avenues gives patients access to their data and embryo development directly on their phone.
As a part of our AI - Powered IVF, Avenues offers AI Sperm assessment as a standard of care.
Stay connected to your clinic and hospitality team directly n our patient app,
Medications & Scans are a part of the Fair IVF package.
At Avenue's we're the only clinic in the world to integrate AI into every step of the fertility journey.
Fair IVF is not a sub-brand for us - it's a way of delivering accessible care!
Yes. Both partners receive clinical care and assessment as part of the FAIR IVF 2 Mums package. The egg-providing partner will be assessed for ovarian reserve and suitability for stimulation, while the carrying partner will be assessed for uterine health and readiness for embryo transfer. This coordinated approach ensures the best possible outcome for your family.
Donor sperm is sourced exclusively through Fairfax Cryobank. Donor matching and coordination are included in your package — our team will guide you through the selection process, helping you choose the right donor for your family. You’ll have access to detailed donor profiles to make an informed decision.
Yes, you can use a different sperm bank if you prefer. However, FAIR IVF Donor pricing includes a vial from Fairfax Cryobank only. Using an alternative sperm bank may incur additional fees for procurement and shipping. Your consultant will discuss the options with you.
Counselling is an HFEA requirement for all patients using donor gametes. This is included in your FAIR IVF Donor package at no additional cost. The session provides an opportunity to explore the emotional, ethical, and practical aspects of using donor sperm, and is designed to support you through the process.
Yes — FAIR IVF Donor is designed with you in mind. The package includes everything you need: clinical care, donor sperm, matching and coordination, required counselling, and community support through Paths to Parenthood. You’ll be connected with others on a similar journey, so you’re never alone in building your family.
Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.
Everything you need for a complete IVF cycle, including:
Consultant-led care
All stimulation medication
Monitoring scans and bloods
Egg collection
ICSI (yes, it’s included!)
Embryology with AI-driven assessment
Fresh embryo transfer
Pregnancy test and early scan
Full use of our Patient App
No hidden fees. No surprises.
Yes. You can add genetic testing (PGT-A) to the Fair Freeze package.
We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.
Yes. FAIR IVF includes all essential medical, embryology, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.
We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.
Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF means one price, one plan, one promise—no bait and switch.
Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.
During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.
Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.
Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.
At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.
It is only included in the Fair Freeze package. Embryo Freezing costs is £525 per 4 straws and Cryo Storage costs are £40 per month, or £450 per year.
We offer a free 15 minute call to guide you with one of our Fertility Advisors.