IUI Treatment in London That’s Personal, Precise, and Powered by AI
Looking for a simpler way to start your family? Intrauterine Insemination (IUI) is a gentle and less invasive fertility treatment that can be the right first step. At Avenues, we combine compassionate, consultant-led care with AI-powered sperm selection and precise cycle monitoring, so you get the best chance of success with minimal stress. Based in central London, we make high-quality IUI accessible, affordable, and human.

Who is IUI for?
Not everyone needs to jump straight to IVF. Intrauterine Insemination (IUI) is often the best first step; less invasive, more affordable, and powered by precision care at Avenues. Here’s who we typically recommend it for:
Unexplained Infertility
If you’re ovulating regularly and your partner’s sperm analysis is normal, IUI can help bridge the gap between trying naturally and more intensive treatments.
Mild Male Factor Fertility
When sperm count or motility is slightly below normal, IUI may be all you need. We use AI to select the most viable sperm to give nature a helpful nudge.
Donor IUI
IUI with donor sperm offers a straightforward, lower-intervention path to parenthood for solo mums-by-choice and same sex female couples.
What’s Included in Our IUI Packages
Transparent pricing. AI-enhanced care. No surprises.
3 IUI Cycles
Includes everything above, for three complete cycles:
Book your IUI consultationDonor IUI
Donor cycles are the same as above, except that Donor sperm is charged separately based on your selection.
Included
- Tier 1 Medication Package
- Monitoring Blood Tests
- Monitoring scans
- AI Sperm Selection and Assessment
- Sperm Preparation and Insemination
- Pregnancy Test
- Pregnancy Scan or Follow-Up Consultation
- Virology Blood Test for Both Partners
- Access to Avenues Patient App
Also in 3 IUI Cycles
Why three
- Save over £1,000 compared to paying per cycle
- More time, less pressure—your journey, your pace
- One fixed fee, no hidden extras
What is not included
- Pre-treatment diagnostics
What is not included: Donor IUI
- Donor sperm (charged separately based on your selection)
What our patients say about Avenues
We absolutely loved the team at Avenues. … They spoke to us like humans and were so positive and upbeat. Going through IVF is really stressful and they made the journey so much easier. We're so grateful to the team and Dr Ali…
We have currently completed an egg collection with Avenues and feel extremely well cared for and most importantly that we're in exactly the right place. Their AI-driven approach gives us as patients that peace of mind that we're optimising any marginal gains… the nursing team are so lovely and our doctor (Daniella) has been fantastic…
Every single staff member I have met during my journey have moved me with their kindness. I've never felt so valued when receiving a service before. They are always ready to answer any of your questions, and are happy to give you the time you need to feel reassured.
Professional, kind team, modern and clean clinic, convenient location, proactive appointment scheduling.
I had an outstanding experience at my hospital appointment. My doctor Montse was incredibly professional and proactive from check-in to follow-up. … I felt listened to, respected, and well cared for throughout.
It was an amazing experience, I felt at ease … they always replied to my questions and making sure I was ok. Romane and Dr Javier have been amazing
Jenny and Kim made the whole experience fantastic — everything was explained clearly, and nothing was ever too much trouble. They really made a stressful situation feel easy.
A very clean facility. Staff were amazing, caring and friendly. I was carried along with every step of the treatment and I never felt left out.
Dr Vivienne Hall made us feel at ease from the beginning. She came up with a clear plan which enabled us to relax and feel like we were finally being listened to. Her expertise and knowledge is fantastic and we have felt very supported by all at avenues.
Google Business Profile, Avenues Euston, September 2026
Your Journey Starts Here!
Take the first step with an expert-led IUI plan tailored to your goals.
Smarter IUI, powered by AI
At Avenues, AI isn’t just a buzzword. It’s woven into your care at every step—making your IUI journey more personalised, more precise, and more empowering.
Reproductive Intelligence Review™
Our Signature Fertility MOT — Reproductive Intelligence Review
Traditional centres rely on manual assessment, which is subjective and captures only a limited snapshot of your fertility potential, missing critical patterns that only AI can detect.
Avenues uses AI to assess the full reproductive picture; eggs, sperm, uterus, hormones, and lifestyle, giving you real, complete, holistic answers.
The right fertility plan starts with understanding every part of your reproductive health so you can achieve your Reproductive Goal with confidence.
3D AI Ultrasound
3D + AI Ultrasound — Avenues Ovaries + Uterus Intelligence
Our advanced 3D AI pelvic scan offers high-resolution imaging of your uterus and ovaries, helping to guide timing, diagnose potential concerns, and personalise your fertility treatment. It’s the next step in intelligent, tech-enabled reproductive care.
This means clearer insights, earlier answers, and more personalised care.
Avenues' Semen Intelligence™
AI-Powered — Avenues’ Semen Intelligence
At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the microscope according to an evaluation of their properties.
We harness AI to deeply analyse each sperm, uncovering hidden biomarkers of infertility that traditional methods miss.
Our live AI-driven semen assessment during IUI ensures the healthiest sperm is chosen for every egg, maximising the chance of each egg becoming a baby.
Donor Match
AI-Powered — Donor Sperm Matching
We use AI to help identify ideal donor sperm matches based on phenotype, health data, and patient preferences.
This makes the process more efficient and future-focused.
Patient Application
Stay Connected — The Avenues Patient App
The Avenues App puts your fertility journey right at your fingertips. Your Reproductive Intelligence passport.
Book appointments, manage your medications, track your finances, access real-time updates, connect with experts directly 24/7, & track your reproductive health all in one place.

Exceptional IUI Success Rates
Our unique combination of leading minds, clinical approach, and cutting-edge technology sets a new standard in fertility care. Our IUI Success rates are three times higher than the UK national average of 11.49%
Age <38 Average age 34
How these figures were measured
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options. National IUI rates cited from Observational retrospective study of UK national success, risks and costs for 319,105 IVF/ICSI and 30,669 IUI treatment cycles.
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.
The Avenues Difference
3 Pillars Behind Every Journey

Compassion & Unrivalled Hospitality
Fertility care should feel human. From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.

Innovation & Precision Care
We integrate the most advanced fertility science — AI, robotics, and data analytics — to personalise your care at every step. This is precision medicine, designed for your unique path.

Empowerment & Accessibility
We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.
Intrauterine Insemination (IUI) - Frequently Asked Questions
What is IUI and how does it work?
IUI (Intrauterine Insemination) is a fertility treatment where prepared sperm is placed directly into the uterus at the time of ovulation to improve the chances of fertilisation. It can be done during a natural cycle or with medication to support ovulation.
Who is a good candidate for IUI?
IUI is often recommended for same-sex female couples, single women using donor sperm, couples with unexplained infertility, or mild male factor issues. Your Avenues doctor will guide you based on your individual fertility profile.
How many IUI cycles should I plan for?
Many patients try up to three cycles of IUI, as success can build over time. We offer a three-cycle package at a discounted rate to give you flexibility without financial pressure.
Does IUI hurt?
IUI is a quick, minimally invasive procedure. Most people experience little to no discomfort. It is often described as similar to a Pap smear.
How much does IUI cost at Avenues?
A single cycle is £2,149 and includes medications, scans, bloods, AI sperm selection, and pregnancy testing. Our 3-cycle package is £5,849. Donor sperm is charged separately.
Can I use donor sperm with IUI?
Yes. We’ll guide you through selecting a donor from one of our trusted UK partner banks. Once selected, we’ll handle everything from compliance to coordination.
What makes Avenues different?
We’re the only clinic in London using AI sperm assessment in IUI. Combined with our leading fertility specialists, real-time patient support, and a spa-like setting, we’re changing what fertility care feels like.
What happens if IUI doesn’t work?
You’ll meet with your consultant to review results and next steps. If IUI isn’t right for you, we offer advanced options like IVF, including our Fair IVF and Impact IVF programs, all supported by the same caring team.
What age is IUI recommended for?
IUI is typically recommended for people under 38 with regular ovulation and healthy fallopian tubes. It’s also commonly used by single women or same-sex female couples using donor sperm. Your consultant will guide you based on your age, ovarian reserve, and fertility goals.
Who should not consider IUI?
IUI may not be effective if you have blocked fallopian tubes, very low sperm count, severe endometriosis, are of older age or have past failed IUI cycles. In these cases, IVF or another personalised treatment option may give you a better chance. We’ll always be honest with you about what’s most effective.
Who should consider FAIR IVF instead of IUI?
FAIR IVF is designed for first-time cyclers under 35, with good ovarian reserve and no history of IVF. If you meet those criteria and want a more comprehensive treatment with higher success rates, it may be a better fit than IUI. But if you’re just starting out or prefer a lower-intervention option, IUI might be the right first step. We’ll help you figure that out in your consultation.
Medication Included Within Your Package
Our treatment packages include the medications required for a standard treatment protocol. The cost of these medications is included within your package price up to the applicable Package Medication Allowance.
Every patient’s treatment is personalised, with the exception of Fair IVF. If your Consultant determines that your treatment requires additional medications, higher medication dosages, or a longer course of medication than is included within your package, these medications are not included in your package price and will be charged separately.
Examples of medications or treatments that may incur additional charges include, but are not limited to:
- Human Growth Hormone (HGH)
- Pergoveris® above 150 IU per day
- Stimulation medication above 300 IU per day
- Stimulation medication required beyond 10 days
- Lubion® more than once daily
- Clexane® / Inhixa®
- Prednisolone
- Melatonin
- Immunology medications
- Any medication outside the standard treatment protocol prescribed by your Consultant
If additional medication is clinically required, your Consultant will explain the medical reason for the recommendation. Before any additional medication is dispensed or treatment proceeds, your Patient Navigator will explain the associated costs and obtain your agreement.
Where possible, you will always be informed of any additional medication charges before these costs are incurred.
Your Next Step Toward a Baby Starts Here
Take control of your timeline with a smarter, AI-powered IUI plan. Avenues is here to support you every step of the way.
