Driven by Compassion, Guided by AI
Personal, precise, and profoundly human Fertility & Reproductive care.
About Avenues
Redefining Reproductive Care
Avenues is a first-of-its-kind fertility centre in London where industry-defining AI meets a warm, inclusive environment. We combine science with heart, making fertility care more successful, more accessible, and more human.
Our Approach
3 Pillars Behind Every Journey
Compassion & Unrivalled Hospitality
Fertility care should feel human.
From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.
Innovation & Precision Care
We integrate the most advanced fertility science – AI, robotics, and data analytics – to personalise your care at every step.
This is precision medicine, designed for your unique path.
Empowerment & Accessibility
We don’t believe in confusing pathways or hidden costs.
You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.
What truly defines Avenues isn’t just our technology, it’s our people.
Every member of our team plays a part in your journey. There are no sidelines here! Whether it’s a quiet moment of kindness or a breakthrough led by science, what matters most is how it makes you feel: seen, supported, understood. We hold a shared commitment to your wellbeing.
What our patients say about Avenues
We absolutely loved the team at Avenues. … They spoke to us like humans and were so positive and upbeat. Going through IVF is really stressful and they made the journey so much easier. We're so grateful to the team and Dr Ali…
We have currently completed an egg collection with Avenues and feel extremely well cared for and most importantly that we're in exactly the right place. Their AI-driven approach gives us as patients that peace of mind that we're optimising any marginal gains… the nursing team are so lovely and our doctor (Daniella) has been fantastic…
Every single staff member I have met during my journey have moved me with their kindness. I've never felt so valued when receiving a service before. They are always ready to answer any of your questions, and are happy to give you the time you need to feel reassured.
Professional, kind team, modern and clean clinic, convenient location, proactive appointment scheduling.
I had an outstanding experience at my hospital appointment. My doctor Montse was incredibly professional and proactive from check-in to follow-up. … I felt listened to, respected, and well cared for throughout.
It was an amazing experience, I felt at ease … they always replied to my questions and making sure I was ok. Romane and Dr Javier have been amazing
Jenny and Kim made the whole experience fantastic — everything was explained clearly, and nothing was ever too much trouble. They really made a stressful situation feel easy.
A very clean facility. Staff were amazing, caring and friendly. I was carried along with every step of the treatment and I never felt left out.
Dr Vivienne Hall made us feel at ease from the beginning. She came up with a clear plan which enabled us to relax and feel like we were finally being listened to. Her expertise and knowledge is fantastic and we have felt very supported by all at avenues.
Google Business Profile, Avenues Euston, September 2026
Languages We Speak
At Avenues, we understand how important it is to feel heard and understood during your reproductive journey. That’s why our team speaks multiple languages, so you can communicate in the one that feels most natural to you.
If your preferred language isn’t listed, please let us know and we’ll do our best to accommodate you.
- English
- Punjabi
- Urdu
- Hindi
- Turkish
- Romanian
- Cantonese
- Mandarin
- Greek
- French
- Arabic
- Spanish
- Italian
- Portuguese
- Filipino
- Hebrew
Pioneering the Future of Fertility!
Our Signature Yellow Lab
Our state-of-the-art embryology lab – designed for transparency with its glass-walled design and instantly recognisable by its signature yellow floor – is the first in the world to integrate artificial intelligence across the entire fertility journey.
Led by the only embryology team in the UK with three PhDs, we are not only using cutting-edge tools but actively driving the development of the next generation of fertility technologies.
Here, science is not just applied; it is redefined.
The second striking feature is our vibrant signature yellow lab floor, creating a stunning backdrop for one of the most state-of-the-art embryology labs in the UK. Our lab is equipped with the latest and most exciting technology available today.
Discover the harmony of science and humanity at the Avenues centre for reproductive health.
The First Clinic Built Around Reproductive Intelligence™
At Avenues, technology isn’t something we’ve added on—it’s the foundation of everything we do. From your first scan to embryo transfer, AI and data-driven tools are woven into every step of your care.
The result? More precision. More personalisation. Better outcomes.
Our Signature Fertility MOT
Reproductive Intelligence Review
Traditional centres rely on manual assessment, which is subjective and captures only a limited snapshot of your fertility potential, missing critical patterns that only AI can detect.
Avenues uses AI to assess the full reproductive picture; eggs, sperm, uterus, hormones, and lifestyle, giving you real, complete, holistic answers.
The right fertility plan starts with understanding every part of your reproductive health so you can achieve your Reproductive Goal with confidence.
Learn More
3D + AI Ultrasound
Avenues Ovaries + Uterus Intelligence
Our advanced 3D AI pelvic scan offers high-resolution imaging of your uterus and ovaries, helping to guide timing, diagnose potential concerns, and personalise your fertility treatment. It’s the next step in intelligent, tech-enabled reproductive care.
This means clearer insights, earlier answers, and more personalised care.
AI-Powered
Avenues' Semen Intelligence
At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the micro- scope according to an evaluation of their properties.
We harnesses AI to deeply analyse each sperm, uncovering hidden biomarkers of infertility that traditional methods miss.
Our live AI-driven semen assessment during ICSI ensures the healthiest sperm is chosen for every egg, maximising the chance of each egg becoming a baby.
AI-Powered Grading
Avenues' Egg Intelligence
Avenues’ Egg Intelligence gives you clarity, confidence, and control over your fertility future.
Our AI provides at least a 22% better prediction of egg viability than human assessment.
This means fewer surprises, clearer expectations, and greater confidence in your journey.
AI-Powered Grading
Avenues' Embryo Intelligence
More than just select—it helps you understand your embryos. Drawing on data from 1,000,000s of embryos, it predicts which embryos have the best chance of implanting.
In just 30 hours, you may know whether an embryo is likely to reach the blastocyst stage. You can follow development in real time from your phone, with expert embryologists explaining each step.
This means fewer surprises, clearer expectations, and greater confidence in your journey.
Stay Connected
PGT-A Genetic Screening
Preimplantation Genetic Testing for Aneuploidy (PGT-A) screens embryos for chromosomal abnormalities before transfer, helping reduce miscarriage risk and improve IVF outcomes. Especially recommended for patients with recurrent miscarriage, advanced maternal age, or previous IVF failure.
Robotic Storage and Tracking
TMRW Cryostorage Technology
Freezing your eggs, embryos, or sperm provides valuable peace of mind for years to come, enabling you to pursue parenthood at a time that best suits you. By preserving your reproductive cells at their current age, you help ensure their quality and viability over time, as the process biologically stops time.
TMRW’s system is purpose-built for storing eggs & embryos, offering a new standard of care in fertility preservation. thousands of daily checks to ensure optimal storage conditions.
Avenues is proud to be the first clinic in the UK fully operational with the TMRW Robot, a state-of-the-art cryogenic storage technology that enhances the safety, precision, and reliability of the cryopreservation process.
Click here for more detailed information on the TMRW Life Sciences cryostorage system.
Stay Connected
The Avenues Patient App
The Avenues App puts your fertility journey right at your fingertips. Your Reproductive Intelligence passport.
Book appointments, manage your medications, track your finances, access real-time updates, connect with experts directly, & track your reproductive health all in one place.
Visit Avenues in Person
Two clinics, one standard of care: Avenues Euston in Central London, five minutes from Euston Station with free on-site parking, and Avenues Cambridge on Hills Road.
Birmingham Avenues Birmingham
Opening this autumn Visit the clinic
Cambridge Avenues Cambridge
Gillvray Health, 19E Hills Rd, Cambridge CB2 1NW Mon, Tue, Thu 08:00–16:00 Visit the clinic
London Avenues Euston
2 Barnby St, London NW1 1AA, United Kingdom Mon–Fri 08:00–18:00 · Sat–Sun 08:00–16:00 Visit the clinic