Most Advanced Male Fertility Clinic in London
Male fertility plays a role in 50% of infertility cases but is often overlooked.
At Avenues, our experts, AI and next-generation technology are transforming the way we understand, diagnose, and treat male fertility, turning innovation into real paths to parenthood.
Innovating New Paths to Parenthood
Let’s treat male factor fertility head-on. Even if donor sperm was recommended, our pioneering approach has led to live births using patients’ own sperm. Before giving up, let us offer a second opinion.
AI-powered clarity
From semen analysis to sperm selection during ICSI to finding sperm in azoospermic samples, AI helps us spot subtle issues traditional methods miss
Pioneering technology
Our advanced tools mimic nature, filter for DNA quality, and give every sperm and egg the best chance.
Innovative treatment options
From modern ICSI techniques (included as standard in every IVF package) to Rescue ICSI, we offer solutions that other clinics don’t.
Where technology and expertise unite to transform male fertility care
At Avenues, technology isn’t something we’ve added on—it’s the foundation of everything we do. From your first semen analysis to embryo transfer, AI and data-driven tools are woven into every step of your care. The result? More precision. More personalisation. Better outcomes.
AI-Powered Diagnostics
Avenues' Semen Intelligence
At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the microscope according to an evaluation of their properties.
We harness AI to deeply analyse each sperm, uncovering hidden biomarkers of infertility that traditional methods miss.
From Millions to One! Selecting the Sperm That Starts It All.
Once we understand your sperm’s potential, we focus on what matters most: choosing the healthiest one.
Our advanced fertilisation suite combines human expertise with AI-driven precision, ensuring every egg has the best possible start. Even in the most complex cases.
ICSI: Targeted Precision
Included in every IVF cycle, ICSI is when a single, healthy sperm is gently injected into each egg. The most direct way to achieve fertilisation.
pIMSI: High-Definition Selection
Ultra-magnified imaging lets us identify sperm with ideal morphology for better embryo development.
SID (Sperm Intelligence for ICSI)
Our proprietary AI grades sperm A–C in real time, guiding embryologists toward the most viable candidate.
ICSI SPARK! Activating Hope
Avenues-developed innovation enables fertilisation even in cases once considered impossible, supporting egg activation.
Oocyte Activation
Used when sperm cannot trigger fertilisation naturally, restoring the egg’s full potential.
Rescue ICSI
A second-chance procedure performed when eggs don’t fertilise after conventional insemination.
Zymot / Microfluidics
Mimics the body’s natural filtering process, selecting sperm with lower DNA damage and better motility.
SpermMobil
Gives sluggish sperm the energy boost they need to reach the egg and complete fertilisation.
The only London clinic offering AI-Powered MicroTese
A groundbreaking advancement for men diagnosed with azoospermia.
While the Surgeon uses enhanced microscope, the Embryologist uses AI driven sperm searching & tracking technology to find sperm where other clinics failed. Offering not just science, but renewed possibility.
- Higher Precision AI narrows the search to micrometre accuracy.
- Less Invasive Shorter procedure and faster recovery.
- More Hope Significantly higher likelihood of finding viable sperm.
What our patients say about Avenues
…continuity of care - seeing the same consultants at every appointment makes a massive difference … There is also a lot to be said for the embryologists and the lab (they use a revolutionary AI technology and patients can monitor embryos as they grow to blastocyst stage).
We absolutely loved the team at Avenues. … They spoke to us like humans and were so positive and upbeat. Going through IVF is really stressful and they made the journey so much easier. We're so grateful to the team and Dr Ali…
We have currently completed an egg collection with Avenues and feel extremely well cared for and most importantly that we're in exactly the right place. Their AI-driven approach gives us as patients that peace of mind that we're optimising any marginal gains… the nursing team are so lovely and our doctor (Daniella) has been fantastic…
Every single staff member I have met during my journey have moved me with their kindness. I've never felt so valued when receiving a service before. They are always ready to answer any of your questions, and are happy to give you the time you need to feel reassured.
Professional, kind team, modern and clean clinic, convenient location, proactive appointment scheduling.
I had an outstanding experience at my hospital appointment. My doctor Montse was incredibly professional and proactive from check-in to follow-up. … I felt listened to, respected, and well cared for throughout.
It was an amazing experience, I felt at ease … they always replied to my questions and making sure I was ok. Romane and Dr Javier have been amazing
Jenny and Kim made the whole experience fantastic — everything was explained clearly, and nothing was ever too much trouble. They really made a stressful situation feel easy.
A very clean facility. Staff were amazing, caring and friendly. I was carried along with every step of the treatment and I never felt left out.
Google Business Profile, Avenues Euston, September 2026
Meet the Experts
Shaping the Future of Male Fertility
Male fertility at Avenues is guided by a world-class network of andrologists and embryologists who collaborate closely with our in-house team.
Their expertise supports the precision, safety, and success of every procedure, ensuring you benefit from the very best of science and clinical experience.
Dr Halil Ruso
Director of Laboratory Innovation, PhD
Pioneer in severe male infertility and AI-assisted sperm selection. His ongoing work at Avenues ensures each fertilisation technique, including AI-Powered Micro-TESE, delivers exceptional precision and success.
Mr Jonathan Ramsay
Consultant Urologist & Andrologist
Internationally recognised authority in male reproductive surgery and micro-TESE procedures. His work has redefined standards in testicular sperm extraction and male fertility preservation.
Learn more (opens in a new tab)
Professor Amr Raheem
Consultant in Men’s Health & Andrology
A global leader in male sexual and reproductive wellness, Professor Raheem’s research and clinical expertise underpin Avenues’ holistic, evidence-based approach to men’s fertility and hormonal health.
Your next step toward fatherhood starts here
Discover what’s possible with AI-driven diagnostics and innovative treatments redefining what male fertility care can achieve.
Exceptional IVF Success Rates
Our unique combination of leading minds, clinical approach, and cutting-edge technology sets a new standard in fertility care.
Across all ages, Average age 40
Across all ages, Average age 37
How these figures were measured
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.
1 The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
For Euploid embryos: INCLUSION: Elective single euploid transfer, across all ages (average age 40), all embryo quality.
For untested embryos: INCLUSION: Elective SET untested embryos, across all ages. EXCLUSION: Poor quality embryos that are often not considered for treatment in other centres [Day 7, C grade, unexpanded blastocysts or cleavage transfers].
Additional exclusions for all results: OVOM & Lisa Stradiotto patients; Recurrent miscarriage (>3 failed previous transfers),
Based on January 2024-February 2025.
The Avenues Difference
3 Pillars Behind Every Journey
Compassion & Unrivalled Hospitality
Fertility care should feel human. From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.
Innovation & Precision Care
We integrate the most advanced fertility science — AI, robotics, and data analytics — to personalise your care at every step. This is precision medicine, designed for your unique path.
Empowerment & Accessibility
We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.