Driven by Compassion, Guided by AI

Personal, precise, and profoundly human Fertility & Reproductive care.

About Avenues

Redefining Reproductive Care

Avenues is a first-of-its-kind fertility centre in London where industry-defining AI meets a warm, inclusive environment. We combine science with heart, making fertility care more successful, more accessible, and more human.

Our Approach

3 Pillars Behind Every Journey

Compassion & Unrivalled Hospitality

Fertility care should feel human.
From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.

Innovation & Precision Care

We integrate the most advanced fertility science - AI, robotics, and data analytics - to personalise your care at every step.
This is precision medicine, designed for your unique path.

Empowerment & Accessibility

We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.

What truly defines Avenues isn’t just our technology, it’s our people.

Every member of our team plays a part in your journey. There are no sidelines here!  Whether it’s a quiet moment of kindness or a breakthrough led by science, what matters most is how it makes you feel: seen, supported, understood. We hold a shared commitment to your wellbeing.

Avenues Reviewed

Patients Love Avenues

Languages We Speak

At Avenues, we understand how important it is to feel heard and understood during your reproductive journey. That’s why our team speaks multiple languages, so you can communicate in the one that feels most natural to you.

If your preferred language isn’t listed, please let us know and we’ll do our best to accommodate you.

Pioneering the Future of Fertility!

Our Signature Yellow Lab

Our state-of-the-art embryology lab – designed for transparency with its glass-walled design and instantly recognisable by its signature yellow floor – is the first in the world to integrate artificial intelligence across the entire fertility journey.

Led by the only embryology team in the UK with three PhDs, we are not only using cutting-edge tools but actively driving the development of the next generation of fertility technologies.

Here, science is not just applied; it is redefined.

The second striking feature is our vibrant signature yellow lab floor, creating a stunning backdrop for one of the most state-of-the-art embryology labs in the UK. Our lab is equipped with the latest and most exciting technology available today.

Discover the harmony of science and humanity at the Avenues centre for reproductive health.

The First Clinic Built Around Reproductive Intelligence™

At Avenues, technology isn’t something we’ve added on—it’s the foundation of everything we do. From your first scan to embryo transfer, AI and data-driven tools are woven into every step of your care.

The result? More precision. More personalisation. Better outcomes.

Fertility MOT Kit

Our Signature Fertility MOT

Reproductive Intelligence Review

Traditional centres rely on manual assessment, which is subjective and captures only a limited snapshot of your fertility potential, missing critical patterns that only AI can detect.

Avenues uses AI to assess the full reproductive picture; eggs, sperm, uterus, hormones, and lifestyle, giving you real, complete, holistic answers.

The right fertility plan starts with understanding every part of your reproductive health so you can achieve your Reproductive Goal with confidence.

3D + AI Utrasound

Avenues Ovaries + Uterus Intelligence

Our advanced 3D AI pelvic scan offers high-resolution imaging of your uterus and ovaries, helping to guide timing, diagnose potential concerns, and personalise your fertility treatment. It’s the next step in intelligent, tech-enabled reproductive care.

This means clearer insights, earlier answers, and more personalised care.

AI-Powered

Avenues' Semen Intelligence

At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the micro- scope according to an evaluation of their properties.

We harnesses AI to deeply analyse each sperm, uncovering hidden biomarkers of infertility that traditional methods miss.

Our live AI-driven semen assessment during ICSI ensures the healthiest sperm is chosen for every egg, maximising the chance of each egg becoming a baby.

AI-Powered Grading

Avenues' Egg Intelligence

Avenues’ Egg Intelligence gives you clarity, confidence, and control over your fertility future.

Our AI provides at least a 22% better prediction of egg viability than human assessment.

This means fewer surprises, clearer expectations, and greater confidence in your journey.

AI-Powered Grading

Avenues' Embryo Intelligence

More than just select—it helps you understand your embryos. Drawing on data from 1,000,000s of embryos, it predicts which embryos have the best chance of implanting.

In just 30 hours, you may know whether an embryo is likely to reach the blastocyst stage. You can follow development in real time from your phone, with expert embryologists explaining each step.

This means fewer surprises, clearer expectations, and greater confidence in your journey.

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PGT-A Genetic Screening

Preimplantation Genetic Testing for Aneuploidy (PGT-A) screens embryos for chromosomal abnormalities before transfer, helping reduce miscarriage risk and improve IVF outcomes. Especially recommended for patients with recurrent miscarriage, advanced maternal age, or previous IVF failure.

Robatic Storage and Tracking

TMRW Cryostorage Technology

Freezing your eggs, embryos, or sperm provides valuable peace of mind for years to come, enabling you to pursue parenthood at a time that best suits you. By preserving your reproductive cells at their current age, you help ensure their quality and viability over time, as the process biologically stops time.

TMRW’s system is purpose-built for storing eggs & embryos, offering a new standard of care in fertility preservation. thousands of daily checks to ensure optimal storage conditions.

Avenues is proud to be the first clinic in the UK fully operational with the TMRW Robot, a state-of-the-art cryogenic storage technology that enhances the safety, precision, and reliability of the cryopreservation process.

Click here for more detailed information on the TMRW Life Sciences cryostorage system.

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The Avenues Patient App

The Avenues App puts your fertility journey right at your fingertips. Your Reproductive Intelligence passport.

Book appointments, manage your medications, track your finances, access real-time updates, connect with experts directly 24/7, & track your reproductive health all in one place.

Explore Avenues with a Virtual Tour

Step inside and see for yourself how we’ve reimagined fertility care.

From yellow-lab breakthroughs to oak-lined comfort, this is where compassion meets cutting-edge.

Every detail is designed to support your journey. Take a look around!

Visit Avenues in Person

Located just 5 minutes from Euston Station in the heart of Central London, Avenues is easily accessible from King’s Cross, Camden, Bloomsbury, and Fitzrovia.

We’re outside the Congestion Zone with on-site parking available. Perfect whether you’re coming from Hampstead, Highgate, Islington, or further afield.

Our clinic is steps from Regent’s Park and a short walk from Google and Meta HQ, making it easy to fit your visit into a busy day.