Ideal for patients with PCOS or those who require a measured, two-step approach to IVF treatment.
Cost of
For BMI >35
Birth rate per collection
Affordable IVF Treatment in London with Avenues
Designed for patients who benefit from a measured, two-step approach to IVF treatment.
OHSS (Ovarian Hyperstimulation Syndrome) happens when the ovaries over-respond to stimulation – often in women with PCOS – causing swelling, fluid build-up, and discomfort.
In high responders, doing a fresh transfer can worsen symptoms and reduce implantation because hormone levels are still very high.
Freezing embryos allows the ovaries to recover and hormone levels to return to normal.
A later Frozen Embryo Transfer (FET) is done in a calmer, more controlled uterine environment.
This approach lowers OHSS risk and often improves the overall chance of a healthy pregnancy.
If you’re considering genetic testing (PGT-A), embryos need time in the lab to be safely biopsied and analysed.
This means they must be frozen after development while results are processed.
A fresh transfer isn’t possible in the same cycle.
Freezing allows us to select a genetically suitable embryo with clarity and confidence.
A later frozen transfer is then planned in the most optimal environment for implantation.
Couples who would like to preserve their options for family planning in the future.
Endometriosis or inflammatory sensitivity – high estrogen during stimulation may worsen inflammation and reduce implantation; a later, calmer cycle may be preferable.
Thin or suboptimal lining in the fresh cycle – gives time to optimise the endometrium.
Elevated progesterone before trigger – can negatively affect implantation timing.
Patients who benefit from a natural FET – especially those with regular cycles, where implantation may align better with their body’s own hormonal rhythm.
Avenues FAIR IVF makes high-quality IVF more accessible with one affordable, all-inclusive package.
Powered by expert-led care and AI technology, we optimise every step—from diagnostics to embryo transfer—streamlining treatment, improving success rates, and lowering costs. Because great fertility care shouldn’t depend on your postcode or paycheck.
Clinical Care
AI-Powered Embryology
Personalised Support
Women aged 35–37 can access any Fair IVF package by adding £1,649 to their chosen package
AMH test must be done within last 6 months. AFC number may also be used, depending on consultant’s recommendation.
BMI-inclusive Packages available for each of our Fair package types. See Fair IVF+ page for details.
Must be confirmed by ultrasound scan at Avenues. Abnormalities may include, but not limited to:
Chemical pregnancies are not considered miscarriage in the context of Fair criteria.
Fair IVF Donor is available for those who may have a severe male factor.
Final qualification for any FAIR IVF package is at the discretion of the treating consultant, based on fertility potential and overall medical history – if it’s not the right fit, we have other personalised packages designed just for you. For full details, please see our Fair IVF Terms and Conditions.
Avenues has no age, BMI or AMH restrictions on all standard Fertility & IVF treatment packages.
Designed for advance maternal age or low ovarian reserve. 3 Cycle package; one goal.
Clarity, control and 5 years of cryo storage all backed by AI with no BMI restriction.
From first consultation to treatment — simple, transparent, and supported every step of the way.
FAIR IVF success is measured per patient, not per cycle. One population. One journey. One clear treatment pathway.
Per Cycle Cost
Birth Rate per Collection
Cycle to Baby
Cost to Baby
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.
1The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
Based on January 2025-December 2025 of patients meeting Fair IVF criteria.
Book your consultation today. Clear pricing. Consultant-led care. AI-powered results.
When comparing IVF prices in London, most clinics list only partial costs leaving out medications, ICSI, or key lab services.
With Fair IVF, what you see is what you pay!
At Avenues ICSI is considered a standard of care - included in all of our packages.
Avenue's Freeze + FET package Includes cryostorage for 4 straws for one year
Time-lapse comes at an extra cost in some centres. At Avenues, it helps to facilitate our AI Powered Egg and Embryo tools.
Avenues gives patients access to their data and embryo development directly on their phone.
As a part of our AI - Powered IVF, Avenues offers AI Sperm assessment as a standard of care.
Stay connected to your clinic and hospitality team directly n our patient app,
Medications & Scans are a part of the Fair IVF package.
While Avenues provides same day Fertility MOTs, other centres require multiple visits.
At Avenue's we're the only clinic in the world to integrate AI into every step of the fertility journey.
Fair IVF is not a sub-brand for us - it's a way of delivering accessible care!
FAIR IVF is designed for first-time IVF patients with a good prognosis. It’s ideal if you’re under 35, have an AMH over 10, a BMI up to 35, and no history of severe uterine abnormalities or previous IVF cycles.
The UK fertility system is broken. High IVF costs, financial barriers, and postcode lotteries deny too many the chance to start a family on their terms.
The time is now to build your family, without the wait!
Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.
Everything you need for a complete IVF cycle, including:
Consultant-led care
All stimulation medication
Monitoring scans and bloods
Egg collection
ICSI (yes, it’s included!)
Embryology with AI-driven assessment
Fresh embryo transfer
Pregnancy test and early scan
Full use of our Patient App
No hidden fees. No surprises.
Yes. You can add genetic testing (PGT-A) to the Fair Freeze package.
We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.
Yes. FAIR IVF includes all essential medical, embryology, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.
We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.
Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF means one price, one plan, one promise—no bait and switch.
Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.
During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.
Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.
Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.
At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.
It is only included in the Fair Freeze package. Embryo Freezing costs is £525 per 4 straws and Cryo Storage costs are £40 per month, or £450 per year.
We offer a free 15 minute call to guide you with one of our Fertility Advisors.