Helping men take control of their fertility journey

Male fertility plays a role in 50% of infertility cases but is often overlooked.

At Avenues, our experts, AI and next-generation technology are transforming the way we understand, diagnose, and treat male fertility, turning innovation into real paths to parenthood

Innovating New Paths to Parenthood

Lets treat male factor fertility head-on. Even if donor sperm was recommended, our pioneering approach has led to live births using patients’ own sperm. Before giving up, let us offer a second opinion.

AI-powered clarity

From semen analysis to sperm selection during ICSI to finding sperm in azoospermic samples, AI helps us spot subtle issues traditional methods miss

Pioneering technology

Our advanced tools mimic nature, filter for DNA quality, and give every sperm and egg the best chance.

Innovative treatment options

From modern ICSI techniques (included as standard in every IVF package) to Rescue ICSI, we offer solutions that other clinics don’t.

Where technology and expertise unite to transform male fertility care

At Avenues, technology isn’t something we’ve added on—it’s the foundation of everything we do. From your first semen analysis to embryo transfer, AI and data-driven tools are woven into every step of your care.

The result? More precision. More personalisation. Better outcomes.

AI-Powered Diagnostics

Avenues' Semen Intelligence

At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the micro- scope according to an evaluation of their properties. We harnesses AI to deeply analyse each sperm, uncovering hidden biomarkers of infertility that traditional methods miss.

From Millions to One! Selecting the Sperm That Starts It All.

Once we understand your sperm’s potential, we focus on what matters most: choosing the healthiest one.

Our advanced fertilisation suite combines human expertise with AI-driven precision, ensuring every egg has the best possible start. Even in the most complex cases.

ICSI: Targeted Precision

Included in every IVF cycle, ICSI is when a single, healthy sperm is gently injected into each egg. The most direct way to achieve fertilisation.

pIMSI: High-Definition Selection

Ultra-magnified imaging lets us identify sperm with ideal morphology for better embryo development.

SID (Sperm Intelligence for ICSI)

Our proprietary AI grades sperm A–C in real time, guiding embryologists toward the most viable candidate.

ICSI SPARK! Activating Hope

Avenues-developed innovation enables fertilisation even in cases once considered impossible, supporting egg activation.

Oocyte Activation

Used when sperm cannot trigger fertilisation naturally, restoring the egg’s full potential.

Rescue ICSI

A second-chance procedure performed when eggs don’t fertilise after conventional insemination.

Zymot / Microfluidics

Mimics the body’s natural filtering process, selecting sperm with lower DNA damage and better motility.

SpermMobil

Gives sluggish sperm the energy boost they need to reach the egg and complete fertilisation.

The only London clinic offering AI-Powered MicroTese

A groundbreaking advancement for men diagnosed with azoospermia. 

While the Surgeon uses enhanced microscope, the Embryologist uses AI driven sperm searching & tracking technology to find sperm where other clinics failed. Offering not just science, but renewed possibility.

Higher Precision

AI narrows the search to micrometre accuracy.

Less Invasive

Shorter procedure and faster recovery.

More Hope

Significantly higher likelihood of finding viable sperm.

What our patients say about Avenues

Meet the Experts

Shaping the Future of Male Fertility

Male fertility at Avenues is guided by a world-class network of andrologists and embryologists who collaborate closely with our in-house team.


Their expertise supports the precision, safety, and success of every procedure, ensuring you benefit from the very best of science and clinical experience.

Dr Halil Ruso

Dr Halil Ruso

Director of Laboratory Innovation, PhD
Pioneer in severe male infertility and AI-assisted sperm selection. His ongoing work at Avenues ensures each fertilisation technique, including AI-Powered Micro-TESE, delivers exceptional precision and success.

 Mr Jonathan Ramsay

Mr Jonathan Ramsay

Consultant Urologist & Andrologist
Internationally recognised authority in male reproductive surgery and micro-TESE procedures. His work has redefined standards in testicular sperm extraction and male fertility preservation.

 Professor Amr Raheem

Professor Amr Raheem

Consultant in Men’s Health & Andrology
A global leader in male sexual and reproductive wellness, Professor Raheem’s research and clinical expertise underpin Avenues’ holistic, evidence-based approach to men’s fertility and hormonal health.

Your next step toward fatherhood starts here

Discover what’s possible with AI-driven diagnostics and innovative treatments redefining what male fertility care can achieve.

Exceptional IVF
Success Rates

Our unique combination of leading minds, clinical approach, and cutting-edge technology sets a new standard in fertility care.

59%

More Euploids at Avenues than in other centres

73%

Euploid Embryos Live Birth per patient Across all ages, Average age 40

62%

Untested embryos, Live Birth per patient Across all ages, Average age 37

For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.

1The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
For Euploid embryos: INCLUSION: Elective single euploid transfer, across all ages (average age 40), all embryo quality.
For untested embryos: INCLUSION: Elective SET untested embryos, across all ages. EXCLUSION: Poor quality embryos that are often not considered for treatment in other centres [Day 7, C grade, unexpanded blastocysts or cleavage transfers].
Additional exclusions for all results: OVOM & Lisa Stradiotto patients; Recurrent miscarriage (>3 failed previous transfers),
Based on January 2024-February 2025.

The Avenues Difference

3 Pillars Behind Every Journey

Compassion & Unrivalled Hospitality

Fertility care should feel human.
From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.

Innovation & Precision Care

We integrate the most advanced fertility science - AI, robotics, and data analytics - to personalise your care at every step.
This is precision medicine, designed for your unique path.

Empowerment & Accessibility

We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.

Male Factor Fertility - Frequently Asked Questions

What is Impact IVF?

Impact IVF is a comprehensive treatment journey that combines three egg retrievals into one seamless plan. It’s designed to maximise your egg yield, improve embryo quality with AI support, and reduce both emotional and financial strain compared to doing three separate IVF cycles.

Who is Impact IVF best for?

Impact IVF is ideal for women with low ovarian reserve, those over 35, or anyone who’s had unsuccessful IVF attempts using their own eggs. It’s built to give you the best chance using the eggs you have now, not months from now.

How is this different from doing three IVF cycles separately?

With Impact IVF, your eggs are batched and fertilised together after three carefully timed retrievals—so you only go through embryo creation once. This approach improves embryo strength, reduces costs, and creates a more coordinated, personalised experience.

Can I add PGT-A testing to Impact IVF?

Yes. You can add genetic testing (PGT-A) for 3 embryos, plus a frozen embryo transfer (FET), for an additional £2,000 when bundled with Impact IVF.

Do I need to freeze my eggs as part of this plan?

Yes—egg freezing happens after the first and second retrievals, so we can batch all your eggs for one high-quality embryo creation. All freezing, thawing, and lab work is included.

Is it safe to freeze and thaw eggs multiple times?

Absolutely. Eggs frozen and thawed at Avenues consistently outperform national averages, thanks to our lab expertise and technology. There’s no loss in quality when done by our team.

How long does the full Impact IVF process take?

Most patients complete their three retrievals and embryo transfer within 3–4 months, depending on cycle timing and personal readiness. Your consultant will guide the timing to optimise your results.

Is financing available?

Yes. We offer flexible payment plans to help make Impact IVF accessible. Speak with our team for personalised options.

What’s the success rate of Impact IVF?

Success depends on many factors, but batching eggs and using AI for sperm and embryo selection improves overall embryo quality and live birth rates. At Avenues, our lab delivers among the highest success metrics in the UK, especially for patients over 35 or with low reserve.

How is AI used in Impact IVF?

Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.

What is AI sperm selection, and how does it help?

During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.

How does AI help with embryo selection?

Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.

Can I see my embryo development in real time?

Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.

How are my eggs and embryos stored safely?

At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.