Fair IVF: The UK’s First AI-Powered, All-Inclusive, No Hidden Cost IVF Package

FAIR IVF is designed for first-time IVF patients with a good prognosis. It’s ideal if you’re under 35, have an AMH over 10, a BMI up to 35, and no history of severe uterine abnormalities or previous IVF cycles.

Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.

Everything you need for a complete IVF cycle, including:

• Consultant-led care

• All stimulation medication

• Monitoring scans and bloods

• Egg collection

• ICSI (yes, it’s included!)

• Embryology with AI-driven assessment

• Fresh embryo transfer

• Pregnancy test and early scan

• Full use of our Patient App

No hidden fees. No surprises.

Yes. You can add genetic testing (PGT-A) for 3 embryos, plus a frozen embryo transfer (FET), for an additional £2,000 when bundled with Fair IVF.

We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.

Yes. FAIR IVF includes all essential medical, embryology, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.

We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.

Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF means one price, one plan, one promise—no bait and switch.

Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.

During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.

Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.

Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.

At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.