It’s time for BMI-inclusive IVF that is accurate, transparent, and stigma-free.
Fair IVF+ is £4,349 all-in, with ICSI & medications included. No hidden fees. No compromise on care. Package with Coaching option available from Nicola Salmon.
For Only
With optional coaching
Affordable IVF Treatment in London with Avenues
Avenues is committed to offering inclusive, data-driven, and compassionate fertility care. While many UK clinics impose strict BMI thresholds, most commonly cutting off IVF access at BMI 35, we believe this approach is scientifically outdated and clinically limiting.
Our position is grounded in both emerging AI-powered insights from our own clinic and a review of established evidence. Read more about it on our blog.
Our data shows a threshold effect in oocyte quality rather than a straight decline with BMI; overweight vs normal showed no significant difference.
Denying IVF on BMI alone is not justified when patients are informed of risks and engaged in shared decisions.
Blanket BMI limits restrict access for a large portion of the population and can compound health inequities.
Women aged 35–37 can access any Fair IVF package by adding £1,649 to their chosen package
AMH test must be done within last 6 months. AFC number may also be used, depending on consultant’s recommendation.
BMI-inclusive Packages available for each of our Fair package types. See Fair IVF+ page for details.
Patients over 40 BMI may require additional medication.
Must be confirmed by ultrasound scan at Avenues. Abnormalities may include, but not limited to:
Chemical pregnancies are not considered miscarriage in the context of Fair criteria.
Fair IVF Donor is available for those who may have a severe male factor.
Final qualification for any FAIR IVF package is at the discretion of the treating consultant, based on fertility potential and overall medical history – if it’s not the right fit, we have other personalised packages designed just for you. For full details, please see our Fair IVF Terms and Conditions.
Access high-quality IVF without BMI cutoffs. We replace one-number exclusions with a personalised, AI-powered IVF treatment, which includes anaesthesic support and medication for your profile.
Clinical Care
AI-Powered Embryology
Personalised Support
Bundles freeze-all + FET into one defined, and all-inclusive package.
Everything you love about Fair IVF, now with a vial of donor sperm.
Designed for two. Carried by one. FAIR Reciprocal IVF.
All FAIR Packages available in BMI-Inclusive variations, starting with the Fair IVF package.
Avenues has no BMI, age or AMH restrictions on all standard Fertility & IVF treatment packages.
Designed for advance maternal age or low ovarian reserve. 3 Cycle package; one goal.
Clarity, control and 5 years of cryo storage all backed by AI with no BMI restriction.
At Avenues, we are proudly BMI-inclusive. For patients with a higher BMI, we take a proactive, personalised approach to ensure your treatment journey is safe, well-planned, and as smooth as possible.
The below steps help us remove uncertainty early, reduce delays, and tailor your care to your individual health profile. Not every patient will need every step. We’ll guide you with care, transparency, and flexibility. If you have questions about the tests, please message us or book a free advisory call here.
Our unique combination of leading minds, clinical approach, and cutting-edge technology sets a new standard in fertility care.
While these are our general success rates, high BMI patients can expect a lower rate of pregnancy. Data is still pending.
More Euploids at Avenues than in other centres
Euploid Embryos Live Birth per patient Across all ages, Average age 40
Untested embryos, Live Birth per patient Across all ages, Average age 37
For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.
1The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
For Euploid embryos: INCLUSION: Elective single euploid transfer, across all ages (average age 40), all embryo quality.
For untested embryos: INCLUSION: Elective SET untested embryos, across all ages. EXCLUSION: Poor quality embryos that are often not considered for treatment in other centres [Day 7, C grade, unexpanded blastocysts or cleavage transfers].
Additional exclusions for all results: OVOM & Lisa Stradiotto patients; Recurrent miscarriage (>3 failed previous transfers),
Based on January 2024-February 2025.
Take the first step toward building your family — on your terms.
Fair IVF+ Coaching package includes three sessions with Nicola Salmon designed to give you the tools, confidence, and evidence-based strategies you need to navigate treatment.
Nicola Salmon (she/her) is an award-winning fertility advocate, fat-positive fertility specialist and author of “Fat and Fertile”.
She is passionate about supporting fat folks who feel excluded or dismissed by traditional fertility spaces, offering compassionate guidance and evidence-based support to help them navigate getting pregnant without diets, shame, or stigma. Nicola’s work challenges weight bias in the fertility industry and empowers people to trust their bodies and take control of their reproductive health.
FAIR IVF+ is designed for first-time IVF patients with higher weight/BMI and good prognosis. It’s ideal if you’re under 35, have an AMH over 10, and no history of severe uterine abnormalities or previous IVF cycles.
No. We do not exclude based on BMI. We evaluate overall health and fertility factors and plan care accordingly.
Not to access Fair IVF+. We will discuss risks and your goals together and plan a protocol that suits you. Ethical reviews advise against blanket exclusions.
Three private sessions focused on advocacy, confidence, and evidence-based reassurance, plus tools that many patients find reduce anxiety.
Learn more about Fat Positive Fertility at https://nicolasalmon.co.uk/
Possibly. We plan dosing and anaesthesia individually to keep you safe and comfortable. That planning is built into Fair IVF+.
Outcomes depend on many factors. BMI alone is not a reliable predictor. Our lab’s AI-assisted approach supports quality at every step.
Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.
Everything you need for a complete IVF cycle, including:
Consultant-led care
All stimulation medication
Monitoring scans and bloods
Egg collection
ICSI (yes, it’s included!)
Embryology with AI-driven assessment
Fresh embryo transfer
Pregnancy test and early scan
Full use of our Patient App
No hidden fees. No surprises.
Yes. You can add genetic testing (PGT-A) for 3 embryos, plus a frozen embryo transfer (FET), for an additional £2,000 when bundled with Fair IVF+.
We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.
Yes. FAIR IVF+ includes all essential medical, embryology, anesthetic, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.
We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF+ offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.
Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF+ means one price, one plan, one promise—no bait and switch. Plus with FAIR IVF+ – we do not have any BMI restrictions.
Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.
During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.
Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.
Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.
At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.
We offer a free 15 minute call to guide you with one of our Fertility Advisors.