Positive IVF

The UK’s first accessible, AI-Powered, BMI-inclusive IVF package!

– only £4,349

It’s time for BMI-inclusive IVF that is accurate, transparent, and stigma-free.

Fair IVF+ is £4,349 all-in, with ICSI & medications included. No hidden fees. No compromise on care. Package with Coaching option available from Nicola Salmon.

Why We don't use BMI Cutoffs

Avenues is committed to offering inclusive, data-driven, and compassionate fertility care. While many UK clinics impose strict BMI thresholds, most commonly cutting off IVF access at BMI 35, we believe this approach is scientifically outdated and clinically limiting.  

Our position is grounded in both emerging AI-powered insights from our own clinic and a review of established evidence. Read more about it on our blog.

Science First

Our data shows a threshold effect in oocyte quality rather than a straight decline with BMI; overweight vs normal showed no significant difference.

Ethics Matter

Denying IVF on BMI alone is not justified when patients are informed of risks and engaged in shared decisions.

Equity

Blanket BMI limits restrict access for a large portion of the population and can compound health inequities.

What You Get with Fair IVF+

Affordable IVF Treatment in London for high BMI patients

Access high-quality IVF without BMI cutoffs. We replace one-number exclusions with a personalised, AI-powered IVF treatment, which includes anaesthesic support and medication for your profile.

Complete Clinical Care 

Smart, AI-Powered Embryology

Optional Coaching

Add Nicola Salmon – Fat Positive Fertility Coach –  1:1 support to reduce anxiety and improve confidence throughout treatment.

Exceptional IVF
Success Rates

Our unique combination of leading minds, clinical approach, and cutting-edge technology sets a new standard in fertility care.

59%

More Euploids at Avenues than in other centres

73%

Euploid Embryos Live Birth per patient Across all ages, Average age 40

62%

Untested embryos, Live Birth per patient Across all ages, Average age 37

For national success rate data and guidance on choosing a fertility clinic, please refer to the HFEA’s Choose a Fertility Clinic tool. Please note that success rates alone offer limited insight when comparing clinics, and should be considered alongside other factors such as patient care and treatment options.

1The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA.
Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards.
For Euploid embryos: INCLUSION: Elective single euploid transfer, across all ages (average age 40), all embryo quality.
For untested embryos: INCLUSION: Elective SET untested embryos, across all ages. EXCLUSION: Poor quality embryos that are often not considered for treatment in other centres [Day 7, C grade, unexpanded blastocysts or cleavage transfers].
Additional exclusions for all results: OVOM & Lisa Stradiotto patients; Recurrent miscarriage (>3 failed previous transfers),
Based on January 2024-February 2025.

Who is Fair IVF+ for?

FAIR IVF is designed for first-time IVF patients with a good fertility outlook and BMI over 35. To check if it’s right for you, most couples complete our Female × Male Assessment Package (£650), done in one easy visit.

Bonus: Go ahead with treatment and pay on the day of your consult, and we’ll credit £300 back toward your FAIR IVF package.

Already have a recent AMH test (within 6 months) and semen analysis? You can book just the consultation (£300) to review your eligibility.

Eligibility for FAIR IVF+ is determined by your doctor to ensure the best and safest care—but don’t worry, if it’s not the right fit, we have other personalised packages designed just for you. 

Who Qualifies 

Don't fit the Fair IVF+ criteria? Don't worry!

Avenues has no BMI restrictions on all standard Fertility & IVF treatment packages. 

IVF with ICSI

A single all inclusive cycle package with no BMI or Age Restriction!

£8,949

Impact IVF

Designed for advance maternal age or low ovarian reserve. 3 Cycle package; one goal.

£16,949

Donor Eggs

IVF with Donor includes 6 Donor Eggs, medication and legal guidance.

£13,975

Egg Freezing

Clarity, control and 5 years of cryo storage all backed by AI with no BMI restriction.

£5,349

Fair, Innovative & Weight-Inclusive

Two Packages to Support Your Journey

There is no equivalent package we can fairly compare this to in London or the UK market. This offer was designed specifically to remove BMI barriers and add HBMI-specific support.

Fair IVF+
Core
Fair IVF+
Coaching Package
  • Price (IVF+ICSI)
    £4349
    £4949

    At Avenues ICSI is considered a standard of care - included in all of our packages. 

  • Time-Lapse Incubation

    Time-lapse comes at an extra cost in some centres. At Avenues, it helps to facilitate our AI Powered Egg and Embryo tools.

  • Live Access To Embryo Development From Your Phone

    Avenues gives patients access to their data and embryo development directly on their phone.

  • AI Sperm Assessment At Sperm Preparation

    As a part of our AI - Powered IVF, Avenues offers AI Sperm assessment as a standard of care.

  • Patient Phone App

    Stay connected to your clinic and hospitality team directly n our patient app,

  • Scans

    Scans are a part of the Fair IVF+ package.

  • Medication

    Personalised protocol and increased dosage support

  • Anaesthesia

    HBMI-specific optimisation and dosage.

  • Coaching Session with Nicola Salmon

    three 1:1 coaching sessions with Nicola Salmon to support confidence, advocacy, and a calmer journey.

What our patients say about Avenues

The Avenues Difference

3 Pillars Behind Every Journey

Compassion & Unrivalled Hospitality

Fertility care should feel human.
From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.

Innovation & Precision Care

We integrate the most advanced fertility science - AI, robotics, and data analytics - to personalise your care at every step.
This is precision medicine, designed for your unique path.

Empowerment & Accessibility

We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.

1:1 Coaching To Support Your Journey

Fair IVF+ Coaching package includes three sessions with Nicola Salmon designed to give you the tools, confidence, and evidence-based strategies you need to navigate treatment. 

Nicola Salmon (she/her) is an award-winning fertility advocate, fat-positive fertility specialist and author of “Fat and Fertile”.

She is passionate about supporting fat folks who feel excluded or dismissed by traditional fertility spaces, offering compassionate guidance and evidence-based support to help them navigate getting pregnant without diets, shame, or stigma. Nicola’s work challenges weight bias in the fertility industry and empowers people to trust their bodies and take control of their reproductive health.

Fair IVF+ - Frequently Asked Questions

Who is FAIR IVF+ for?

FAIR IVF+ is designed for first-time IVF patients with higher weight/BMI and good prognosis. It’s ideal if you’re under 35, have an AMH over 10, and no history of severe uterine abnormalities or previous IVF cycles.

Is there a BMI limit for Fair IVF+?

No. We do not exclude based on BMI. We evaluate overall health and fertility factors and plan care accordingly.

Do I have to lose weight before treatment?

Not to access Fair IVF+. We will discuss risks and your goals together and plan a protocol that suits you. Ethical reviews advise against blanket exclusions.

What does Nicola’s coaching add?

Three private sessions focused on advocacy, confidence, and evidence-based reassurance, plus tools that many patients find reduce anxiety.

Learn more about Fat Positive Fertility at https://nicolasalmon.co.uk/

Will anaesthesia and medication be different for me?

Possibly. We plan dosing and anaesthesia individually to keep you safe and comfortable. That planning is built into Fair IVF+.

What are your IVF success rates for higher BMI?

Outcomes depend on many factors. BMI alone is not a reliable predictor. Our lab’s AI-assisted approach supports quality at every step.

How do I know if I qualify for Fair IVF+?

Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.

What’s included in the FAIR IVF+ package?

Everything you need for a complete IVF cycle, including:

  • Consultant-led care

  • All stimulation medication

  • Monitoring scans and bloods

  • Egg collection

  • ICSI (yes, it’s included!)

  • Embryology with AI-driven assessment

  • Fresh embryo transfer

  • Pregnancy test and early scan

  • Full use of our Patient App

No hidden fees. No surprises.

Can I add PGT-A testing to Fair IVF+?

Yes. You can add genetic testing (PGT-A) for 3 embryos, plus a frozen embryo transfer (FET), for an additional £2,000 when bundled with Fair IVF+.

What if I don’t qualify for FAIR IVF+?

We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.

IIs FAIR IVF+ really all-inclusive?

Yes. FAIR IVF+ includes all essential medical, embryology, anesthetic, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.

Why is FAIR IVF+ more affordable than typical IVF?

We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF+ offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.

What makes FAIR IVF+ different from other ‘low-cost’ packages?

Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF+ means one price, one plan, one promise—no bait and switch. Plus with FAIR IVF+ – we do not have any BMI restrictions. 

How is AI used in Fair IVF+?

Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.

What is AI sperm selection, and how does it help?

During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.

How does AI help with embryo selection?

Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.

Can I see my embryo development in real time?

Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.

How are my eggs and embryos stored safely?

At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.

Your Next Step Toward a Baby Starts Here

Take control of your timeline with a smarter, AI-powered IVF plan. Avenues is here to support you every step of the way.