WIN
A fertility benefits manager supporting patients through employer and insurance-backed fertility coverage.
Your fertility journey starts here — at Win member rates.
Avenues is a partner clinic in the Win network. As a member you get exclusive rates and a dedicated care team at London’s AI-powered fertility clinic.
● Your Win benefits are accepted here.
Start here
Your complete fertility MOT — everything you need is included.
The Reproductive Intelligence Review is the clearest first step: an AI-powered picture of your fertility, reviewed by a consultant, with a plan built around you. A flat member price, whatever your situation.
- AMH — your egg reserve check
- AI-powered ultrasound scan
- Consultant review & personalised next steps
- All labs included — on your own or with a partner
£300
normally up to £649
Up to £649 of assessment for £300 — all labs included, regardless of your situation. No tiers, no surprises.
Your benefit
How your Win benefit works here.
Simple, and designed so you’re never out of pocket for long.
Special Win member rates
Preferential pricing across your care — starting with your £300 full MOT and continuing into treatment, quoted at member rates during your consultation.
Pay direct, claim it back
You pay Avenues directly, then claim reimbursement through Win or your employer — however your benefit is set up.
We make the claim painless
You’ll receive fully itemised invoices and everything you need to submit your reimbursement, so getting your money back is straightforward.
What to expect
Four steps, fully guided.
Book your MOT
Your complete assessment at the £300 member rate — booked in a couple of taps.
Welcome call
Your dedicated coordinator arranges your labs and answers any coverage questions.
Consultation & plan
Meet your consultant, get your results and a personalised roadmap at member rates.
Treatment, your way
Begin when you’re ready — with reimbursement support at every step.
You won’t get lost in a queue
A dedicated coordinator, just for Win members.
From the moment you book, a named coordinator guides you through every step, arranges your tests, and helps you put together your Win claim — reachable directly on WhatsApp.
Why Avenues?
Intelligent
AI across your whole journey
The only clinic applying AI from fertility assessment to embryo selection — precision at every stage of your care.
Proven
Outcomes that stand out
Live-birth success rates and embryo quality that outperform UK national averages, bringing you closer, faster. Learn more here.
Human
Human-first hospitality
Warm, expert-led care from a team that sees you and hears you, and never treats you like a number.
Win member questions
Frequently Asked
Is my Win benefit accepted at Avenues?
Yes. Avenues is a partner clinic in the Win network, with special member rates including your £300 full MOT.
Do I pay upfront?
You pay Avenues directly, then claim reimbursement through Win or your employer, depending on how your benefit is set up. We give you fully itemised invoices and everything you need to make that claim simple.
What’s included in the £300 MOT?
Your complete Reproductive Intelligence Review — AMH egg-reserve check, an AI-powered ultrasound scan, all labs, and a consultant review with personalised next steps. It’s a flat £300 whatever your situation, worth up to £649.
Who do I ask about coverage or reimbursement?
Your Win care advocate manages your coverage and reimbursement; your dedicated Avenues coordinator manages your care and provides your claim paperwork. Between them, you’re fully looked after.
Ready when you are
Book your £300 Win member Fertility MOT.
Choose a time that suits you. Your dedicated coordinator takes it from there.
Win Member MOT · £300
What our patients say about Avenues
We absolutely loved the team at Avenues. … They spoke to us like humans and were so positive and upbeat. Going through IVF is really stressful and they made the journey so much easier. We're so grateful to the team and Dr Ali…
We have currently completed an egg collection with Avenues and feel extremely well cared for and most importantly that we're in exactly the right place. Their AI-driven approach gives us as patients that peace of mind that we're optimising any marginal gains… the nursing team are so lovely and our doctor (Daniella) has been fantastic…
Every single staff member I have met during my journey have moved me with their kindness. I've never felt so valued when receiving a service before. They are always ready to answer any of your questions, and are happy to give you the time you need to feel reassured.
Professional, kind team, modern and clean clinic, convenient location, proactive appointment scheduling.
I had an outstanding experience at my hospital appointment. My doctor Montse was incredibly professional and proactive from check-in to follow-up. … I felt listened to, respected, and well cared for throughout.
It was an amazing experience, I felt at ease … they always replied to my questions and making sure I was ok. Romane and Dr Javier have been amazing
Jenny and Kim made the whole experience fantastic — everything was explained clearly, and nothing was ever too much trouble. They really made a stressful situation feel easy.
A very clean facility. Staff were amazing, caring and friendly. I was carried along with every step of the treatment and I never felt left out.
Dr Vivienne Hall made us feel at ease from the beginning. She came up with a clear plan which enabled us to relax and feel like we were finally being listened to. Her expertise and knowledge is fantastic and we have felt very supported by all at avenues.
Google Business Profile, Avenues Euston, September 2026