More UK employers now offer fertility benefits through providers such as Carrot, Maven, Peppy Health and WIN Fertility. If you have one, it can pay for a large part of your fertility care. Here’s how it works at Avenues.
Which providers can I use?
We work with Carrot, Maven, Peppy Health and WIN Fertility. Members of these programmes receive the benefit of pre-negotiated discounts. Ask us about them during your free 15-minute call. If your benefit is through another provider, ask us too: many benefits let you use any licensed UK clinic.
How it works
- Tell us you have cover when you first get in touch, or on your free 15-minute call. That way the right prices are applied from the start.
- Book and pay as normal. You’re looked after exactly like every Avenues patient: same doctors, same team, same care.
- Claim it back. Your provider reimburses you from your benefit. Many providers need invoices in a specific format, and we’ll prepare them that way for you.
What can it cover?
That depends on your employer’s plan. Benefits can often be used for a Fertility MOT (fertility assessment), consultations, IVF, egg freezing and medication. Check your plan, or ask your provider before you book.
Does my allowance reset on 1 January?
It depends on your plan:
- Lifetime allowance: a set amount for your whole journey. It doesn’t reset, so there’s no rush.
- Annual allowance: a set amount each benefit year. Unused money usually doesn’t carry over, and receipts normally need submitting within the same benefit year.
Many benefit years run January to December, but some follow the tax year (April) or your employer’s own year. If yours is annual and resets on 1 January, using it before 31 December, for example for a Fertility MOT or consultation, means you don’t lose this year’s allowance.
Paying in other ways
If you don’t have a work benefit, every package price is published on our prices page, and Fair IVF is £2,949 with medication included.
Get started
Book a free 15-minute call and mention your provider, and we’ll talk you through what your benefit could cover at Avenues.

